Practical guides
Motion design: get your offer across in one short video
A poster gets one second of attention, at best. A twenty or thirty-second animated video can show your product, your price and what to do next. Here is how we build one.
The Bikus Group team4 min read
Why a short video
On TikTok, Reels or LinkedIn, your customer scrolls with their thumb. A still image has to say everything at once; a video can tell things in order: the problem, your answer, the price, how to reach you. Motion design animates text, screens and shapes rather than filmed people: no shoot, no set, and you can change any element without redoing the whole thing.
What a good motion design video contains
- a hook in the first seconds that names a problem your customer recognises;
- on-screen text that reads with the sound off, since many people watch on mute;
- your product shown for real: your screens, your menu, your prices;
- a single action at the end: message on WhatsApp, call, visit the website.
Which format for which network
TikTok and Reels play vertically (9:16), full screen on the phone. LinkedIn takes square (1:1) and landscape (16:9), better suited to an audience of decision-makers. A product explainer on your website plays in landscape. The same message often comes in two formats: the script stays, the layout changes.
How we make it
We follow five steps: the brief, the script, the voice-over, the animation, then two rounds of changes. The script reaches you first. You approve the substance before a single frame moves, which saves redoing a whole animation over one sentence.
Preparing your brief
Three answers are enough to get started:
- who the video is for, and on which network;
- the one message they should remember;
- what you want them to do right after watching it.
With these answers, we write a first script and send it to you for approval.
